The typical Podiatry clinic website has the following pages: Home, About, Our Services, Contact Us, and maybe even a Conditions We Treat page. This is not enough to rise above your local competition in the rankings, as potential patients type in many different keywords that are relative to the care you provide.
I am different in my approach with this important step. Each page on a specific website can be optimized using two to three keywords. And there are hundreds of different keyword combinations in each geographic area that a potential patient might type when looking for your services.
So, I create a page for each of your services. You don’t just offer Surgery or Non-Surgical care; you offer bunion surgery, ingrown toenail removal, plantar fasciitis treatment, custom orthotics, neuroma injections, and the list goes on. We make sure these keywords/pages are included in your website.
Also, we optimize your website for the suburbs or neighboring communities in your geographic area, typically between 10-15 sub-cities for most markets. We build pages that combine geographic terms with the terms so you can maximize your visibility in Google results.