The number one thing that you need as a podiatry clinic, is to be visible to patients who are searching for the injuries you treat and the care you provide. If people aren’t able to find your clinic, they’re not going to be able to schedule an appointment.
Search engines like Google will display the results that they feel are most relevant for the search query. The more you can do to help the search engine feel your website is relevant, the more visible your practice will be.
There are steps that you can take as a clinic owner to improve the visibility of your clinic in your local area. This is commonly referred to as Local SEO, the process of optimizing your website (and clinic) to be found in the search engines.