Most advertising agencies treat foot and ankle care like any other medical specialty. They recycle the same strategies they use for dentists, dermatologists, or general practitioners. But that approach doesn’t work—and you’ve probably already learned that the hard way.

Podiatry patients are different. They search differently, choose differently, and have completely different concerns than someone booking a teeth cleaning. A generic agency doesn’t understand that a patient with heel pain has a different urgency than someone scheduling a routine physical. They don’t know why bunion season matters, or why your schedule can be full of nail trims while your surgical pipeline sits empty.

When you work with me, you’re not hiring another marketing vendor who Googled “podiatry strategies” last week. I’m a podiatrist who practiced for seven years before I touched marketing. I know what it’s like to manage a practice, deal with no-shows, and wonder where your next case is coming from. That’s not something you can fake—and it’s exactly why the marketing I build actually works.

Our digital marketing services are built specifically for podiatrists. Every strategy, every campaign, and every piece of content is designed around how patients search for and choose foot and ankle care.

Unlike general marketing companies, I focus exclusively on what works for foot and ankle practices:

That background shapes everything I do:

• Podiatry-specific website design that positions you as the local foot and ankle expert

• SEO strategies tailored to how patients search for foot care solutions

• Online advertising campaigns optimized for podiatry patient behavior

• Reputation management systems designed for specialty medical practices

When you’re choosing a marketing partner, there’s something most agencies can’t give you: they’ve never treated a patient, never dealt with insurance denials, and they definitely don’t know the difference between a bunion correction and a bunionectomy. I’m a podiatrist. I practiced for seven years before I ever touched marketing, so when I talk about attracting the right patients to your practice, I’m not guessing—I know exactly what “right patients” means because I’ve lived in your shoes.

I understand why your schedule can be full but your bank account isn’t. I know that when a generic agency tells you to “post more on social media,” they’re wasting your time because they have no idea where your actual patients come from. That’s the difference between hiring someone who does marketing for podiatrists and working with someone who is a podiatrist. I speak your language because it’s my language too.