Jim McDannald, DPM
Podiatry marketing by a podiatrist, for podiatrists.
Podiatry Growth helps private practice podiatrists get found by the right patients. I build podiatry websites, improve local search visibility, manage Google Ads and grow patient reviews, so more of the patients you want find and choose your practice.
Seven years in practice. 8 clinics on the roster. Nearly 250 podcast episodes.
Practices I work with
01What I do
Podiatry marketing services
Each one is built around how patients look for foot and ankle care, and how a podiatry practice runs. Here is exactly what I do.
Podiatry website design
I design and maintain WordPress websites for podiatry practices. You own the site, the content and the accounts.
- Pages for the care you want more of, like bunion surgery or heel pain
- Online scheduling that works on a phone
- Weekly site checks and updates
Local SEO for podiatrists
I improve where your practice shows up in Google Search and Google Maps across the towns you serve.
- Google Business Profile optimization and regular posts
- Areas We Serve pages for nearby towns
- Ranking maps that show your visibility point by point
Google Ads for podiatry practices
I run Google Ads campaigns built around the care you want to be known for, in the towns you choose.
- Campaigns by condition and procedure
- Call tracking, so you know which calls came from ads
- Reporting on booked appointments, not clicks
Patient reviews and reputation
I help you earn more Google reviews from happy patients and keep your listings accurate wherever patients look.
- Review requests timed to a great result
- Accurate name, address, phone and hours on every listing
- Patient feedback you can act on
Patient email and newsletters
I write and send patient emails that keep your practice top of mind and explain the care you offer.
- A monthly patient newsletter
- Welcome and reactivation email sequences
- HIPAA-compliant email setup
Visibility in AI search
I make your practice easier for ChatGPT and Google’s AI answers to find, understand and quote.
- Answer-first service pages AI tools can quote
- Your business claimed and verified in ChatGPT
- The same practice facts on your site and every listing
02Where it shows up
How patients find a podiatrist today
Google Search and Maps
A search like “podiatrist near me” usually leads with the map. Your Google Business Profile, reviews and website decide where you land.
Google Ads
Ads put your practice in front of patients searching for a specific problem, like heel pain or an ingrown toenail.
ChatGPT and AI answers
Patients are starting to ask AI tools who to see. Those tools read your website, your listings and your reviews.
Illustration only. The aim is simple: when patients nearby search for the care you want to be known for, they find you.
03How it starts
Three steps, at your pace
- 01
Free Practice Visibility Scan
A report on where your practice shows up in local search, scored out of 100, with a 20-minute walkthrough call.
Request the scan → - 02
Online Practice X-Ray
An in-depth review of your website and online presence, with a custom growth plan. Every practice I take on starts here.
About the X-Ray → - 03
Monthly marketing services
I carry out the plan with you, one-on-one: website, local search, ads, reviews and email, scoped to your practice.
See the services →
04Why work with me
Partner with a fellow podiatrist.
I went to podiatry school, completed a three-year surgical residency, and spent seven years treating patients. So when you tell me you’re slammed and don’t have time to think about marketing, I get it.
- Built for podiatry.I know the difference between nail care volume and a surgical pipeline, and plan around it.
- You own it.Your website, your content and your accounts stay yours.
- Direct attention.A small client roster. You work with me, not an account manager.
05Results from podiatry practices
“Online referrals tripled.”
Aaron Seiter, DPMSeiter Foot & Ankle Specialists, Conway, AR“Within a couple of months of Jim’s planning and implementing a strategy to improve our website and online presence, 50% or more of our patients tell me they found us via Google or Google Reviews.”
“With the agency I used before, I could never understand what they were doing and why. Jim is different. Rather than throwing money to see what worked, he understands how patients are searching for us online.”
06Questions
Podiatry marketing questions, answered
- Founder
- Jim McDannald, DPM
- Focus
- Private practice podiatry only
- Services
- Websites, local SEO, Google Ads, reviews, patient email
- Based in
- Montreal, Quebec. Serving practices across the United States
- First step
- Free Practice Visibility Scan
What does Podiatry Growth do?
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Podiatry Growth is a marketing consultancy for private practice podiatrists, run by Jim McDannald, DPM. Services include podiatry website design, local SEO, Google Ads, patient reviews and reputation, and patient email.
Who is Podiatry Growth for?
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Private practice podiatrists, solo or small group, who want more of the right patients for the care they do best. Most clients are in the United States, and clinics elsewhere are welcome.
How is this different from a general healthcare marketing agency?
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Jim practiced podiatry for seven years after a three-year surgical residency. He plans your marketing around the care you want more of, and you work with him directly, not an account manager.
Do I own my website and content?
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Yes. Your website, content, accounts and data are yours to keep, whether you keep working with Podiatry Growth or not.
How do I get started?
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Request a free Practice Visibility Scan. Jim reviews where your practice shows up in local search and walks you through it on a 20-minute call.
Podcast
The Podiatry Marketing podcast
Nearly 250 weekly episodes with co-host Tyson E. Franklin on what works in marketing a podiatry practice.
Listen to the podcast →Newsletter
Join 500+ podiatrists
Practical tips on being visible in your local area, attracting right-fit patients and growing your clinic.
Get the newsletter →Stand out online. Grow your podiatry practice.
Start with a free Practice Visibility Scan and a 20-minute walkthrough of what it shows.
See How Your Practice Shows Up Online →