In collaboration with Jim McDannald, DPM, Dr. Gateley has been able to:
1. Increase in the Number of Online Patient Referrals
In terms of the transition to the new strategies for Jim, Dr. Gateley says it’s been going great. Previously, his practice mostly relied upon primarily word-of-mouth referrals, but that has been changing.
“Within a couple of months of Jim helping us streamline online, 50% or more of our patients tell me they found us via Google or Google Reviews,” he says.
2. Better Communicate with Patients
“I immediately knew that it was the right move to let him help me with this because he was speaking a language that I did not speak. He’s been a wonderful resource for growing my web presence and the online reputation of my practice,” Dr. Gateley says.
Dr. Gateley describes how Jim’s medical background meant he was able to put the right medical information on his website, geared to an appropriate level for patients. Jim has also redesigned the website so patient education resources and clinic information are organized in a logical manner. So that they can easily discover what they need without having to waste time searching.
3. “He Always Has My Best Interests at Heart”
Dr. Gateley also notes the significant results that a couple of simple changes can bring. Having Jim come on board with his knowledge of digital marketing made a big difference.
On working with Jim, Dr. Gateley says “I trusted that he always has my best interests at heart. He was able to listen to any of my concerns and execute them well.”
Dr. Gateley describes how he and his office manager were hesitant at first. They hadn’t invested much in marketing before and they were concerned with seeing results for their investment.
“The return on investment has been more than I could imagine,” he says.
Looking to the future, Dr. Gateley anticipates investing more in marketing, especially given the results he has seen already. “I’m actually going to have Jim start working on further marketing initiatives and am prepared to increase my marketing budget each year.”