One of the unsettling things about promoting your podiatry clinic and services is the paralyzing number of options. Everyone says that digital marketing is vital, but where should you start? It's best to begin by sizing up your options. SEO, SEM, PPC...what do these acronyms stand for? Which ones will attract new patients and grow your practice?

If you've wondered why your podiatry clinic hasn't received new Google reviews since the start of COVID-19, there's a reason. Back in March, Google disabled the local reviews functionality — both for patients and clinic owners. They hit pause on all review creation or responding. Patients can still create reviews, but none have published since March 20th.