In collaboration with Jim McDannald, DPM, Dr. Marso has been able to:
1. Generate a high return on his digital marketing investment
“We want to make every dollar count,” says Dr. Marso. “Basically, this means looking at the number of calls and appointment bookings received relative to the amount of money spent on advertising.”
The results generated by Jim’s approach to Google Ads were significant. Dr. Marso’s costs per call/form fill dropped from $376.53 to $21.46. With more relevant and helpful ads, more people are clicking. So the click-through rate went up from 4.75% to 16.99%.
“The bottom line is we are getting more phone calls/form fills and spending less money per phone call/form fill. I started to see very quickly the best numbers I’ve ever had in the practice,” he says.