Podiatry practices don’t often fail to attract patients because the foot and ankle care they provide isn’t good enough—it nearly always is. As patients increasingly demand digital options, podiatrists struggle with how to evaluate their online opportunities and create a plan of action, often in these key areas:

• Local Search Visibility for you and your clinic is essential. If you’re not on the first page of Google for search terms like “podiatrist near me” or “ingrown toenail doctor”, you’re missing out on those patients.
• New Patient Acquisition. Patients are talking about you and your practice in places like Google Reviews, Yelp, and other online outposts. What are some effective and ethical ways to generate positive “digital word of mouth”? Which online efforts provide the best return on your marketing investment?
• Established Patient Engagement. Do you currently have a direct line of communication with your established patients? Are they and physicians that refer to you aware of all the foot and ankle conditions you treat? Would they both benefit from some periodic educational and clinic updates?
• Website Focused on Solving Patients Problems. Does your current website extend the trust and reputation you’ve built in your clinic? Can patients easily find the right information about you and take action to pay a bill, contact your clinic, or make an appointment?