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Podiatry SEO Basics

One of the unsettling things about promoting your podiatry clinic and services is the paralyzing number of options. Everyone says that digital marketing is vital, but where should you start?

It’s best to begin by sizing up your options. SEO, SEM, PPC…what do these acronyms stand for? Which ones will attract new patients and grow your practice?

While you don’t need to be an expert, a working knowledge of these subjects can improve the profitability of your practice. Exploring the basics will help you identify opportunities and communicate with service providers more effectively.

In our digital world, almost every foot and ankle provider has a website. But how do you get your clinic’s website to rank in the Top 3 of Google’s results?

That’s where SEO comes in. SEO (search engine optimization) is the practice of getting visitors to your clinic’s website from search engine results pages, usually Google.

The SEO work done on your website determines whether Google shows your clinic on page 1 or page 5.

So if you want your practice to be more visible to potential patients, it’s essential to create a long-term SEO plan and make consistent efforts.

If you’re interested to learn more, this video explains the basics of SEO and how it can benefit your practice:

The video is the first in a series of 6. If you’re interested to see the rest, you check them out here: Moz’s Guide to SEO

podiatry growth: links


How to Ask for Reviews for Your Business | BrightLocal

Online reviews are one of the most powerful ways to promote your practice. When patients leave a public review of you and your clinic, it’s a signal to others that you provide great care and worthy of trust. These online reviews build your reputation and help attract new patients to your practice.

The ‘Other’ Crisis Associated With COVID-19: How Will Our Practices Survive? | Podiatry Today

“The financial health of a business three weeks after any crisis may indicate the financial health and survivability of that business for possibly the next three years. Accordingly, what podiatry practice owners do in the next three weeks is crucial.”

Telehealth: A Quarter-Trillion-Dollar Post-COVID-19 Reality? | McKinsey

Have you thoroughly looked into telehealth as an option for your practice? If not, how will your practice generate revenue during a potential COVID-19 “second wave”? This report from consultants at McKinsey provides a detailed look into the future of telehealth.

12 Steps to Better Cope with the Effects of COVID-19 for Physicians | Physicians Practice

The events of the past few months have created a tremendous amount of stress in both our professional and personal lives. While well-deserved attention has been paid to the mental health of those frontline healthcare workers, it’s important to recognize they are not the only providers experiencing exceptionally high levels of depression, anxiety, and fear.

Let me know what you think about this week’s roundup on Twitter or email me at [email protected]!

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Jim McDannald is a podiatric physician and digital marketing consultant who partners with podiatrists to help them grow their practices. He’s the founder of Podiatry Growth.