Online X-Ray

An in-depth review and detailed plan to improve your practice’s online reputation and visibility.

Understand Your Opportunities • Evaluate Performance • Build a Plan

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You Need Advice From An Expert Who Knows Podiatry 

You’re seeing an increased number of patients being referred from online sources. You have a clinic website but aren’t sure how to show up higher in Google results or whether your online presence makes a positive, professional first impression.  You’re working with a marketing firm but aren’t sure how to measure their performance or if their digital marketing methods generate real resultsYou know it’s essential to be visible online but are overwhelmed by the amount of information and options available.

You don’t have time to be an expert in every aspect of your practice. We didn’t get into medicine to learn digital marketing. As a physician, you know how to diagnose a problem, and find the right resources to solve it.

Imagine Taking The Guess Work Out of Marketing

Imagine taking an ethical approach that helps your clinic rank higher in Google. Imagine your online presence builds trust and extends the professionalism of your clinic. Imagine the peace of mind knowing that your marketing budget is focused on efforts that generate real results. Imagine a step-by-step guide to get the most out of your clinic’s online presence.

Online X-Ray

Get the answers you need for your clinic to stand out online and make ethical, effective marketing decisions.

A few areas where I give you no-nonsense advice that you can put into action immediately include:

  • Determining which forms of digital marketing will create real results for your clinic & why
  • Helping you better understand digital marketing concepts and best practices
  • Providing insights into the effectiveness of your current marketing provider’s efforts
  • Advising on how to set up and optimize your website to rank higher in Google results
  • Reviewing your current marketing process and giving targeted suggestions to help you accomplish clinic goals
  • Providing a detailed road map for your clinic’s online presence and how each element can work together effectively

“With the agency, I used before, I could never understand what they were doing and why. Jim is different – rather than throwing money to see what worked, he understands how patients are searching for us online.”

Dr. Andrew Marso, DPM, Wisconsin Foot Center

Here’s How It Works:

The Online X-Ray is structured similar to a progress/SOAP note and includes the following:

  • An initial assessment via a 60-minute Zoom call to discuss the challenges and address your questions before undergoing the audit.
  • An in-depth, review outlining the current strengths/weaknesses and insights into your:
    • Clinic website’s Google rankings
    • Clinic website’s written content/structure
    • Google ranking factors
    • Google My Business listing
    • Online patient reviews
    • Local directories
    • Competitors
    • Social media accounts
    • Email marketing
  • A detailed written report with the findings of the review and detailing a plan to improve your practice’s online presence.
    • How your clinic’s online performance compares to other local foot and ankle providers
    • Step-by-step guidance on how to gain additional online visibility
    • Critical elements that need to be addressed
  • A presentation of findings via a second 60-minute Zoom call to discuss the details, chart the path forward, and answer all questions.

The plan and all research materials are yours to keep and share with your team members or any other marketing professional.

Pricing

An Online X-Ray is an investment of $2,000 USD. It’s not uncommon for my clients to recoup their entire investment a month or two after incorporating the recommendations.

You can apply using the button below but before you do, let me first say this…

An Online X-Ray is not for everyone. We take a raw look at your practice. You need to be prepared to approach this with an open mind, which is sometimes easier said than done.

Change can be scary. It’s hard for everyone. But if you want to improve your practice, you have to change something. If you think you’re ready, here’s the link to apply:

Apply Now

“Within a couple of months of Jim’s planning and implementing a strategy to improve our website and online presence, 50% or more of our patients tell me they found us via Google or Google Reviews.”

Dr. Timothy Gateley, DPM, Gateley Podiatry

100% Money-Back Guarantee

It’s free to apply and there’s no risk or obligation. If you are accepted for the Online X-Ray, I offer a 100% money-back guarantee. I don’t want your money if we’re not a good fit. If you’re not happy with our initial call for any reason, just let me know and I’ll refund your money in full.

“Different medical fields have different strategies that work to make money or to attract patients. Jim knows the different aspects of the practice and understands what works for podiatrists as well as I do.”

Dr. Aaron Seiter, Seiter Foot & Ankle Associates

Still Have Questions?

What happens after I apply?

Once you submit the form, I’ll read over your answers to make sure I can help you. Either way, I’ll email you back. If I think you’re a good fit, I’ll ask you to book the Online X-Ray and schedule our initial meeting. If I’m not a good fit, I’ll help you track down someone that better suits your needs.

What do I have to do to qualify?

This review is for podiatrists who want a detailed evaluation of their current digital marketing approach and build a plan for the future. Unhappy with the performance of their current provider. Unsure that their marketing investment is being spent in ways that generate the best possible results.

What happens after I pay?

Once you book the Online X-Ray, I’ll send you an email with a calendar link to schedule our initial call.

I still have questions!

Send them my way via email at [email protected].

In All Seriousness, What Makes You an Expert?

Hi! I’m Jim McDannald, DPM and I was a podiatric physician for the better part of twelve years. I’ve given talks to national organizations and state podiatric medical associations, I’ve planned and executed successful digital marketing initiatives while working with the Canadian Olympic track and field team & Polar, and I have helped private podiatry clinics with their online strategy, planning, and training.

With my first client, I drastically increased monthly patient clinic visits with some straightforward changes to their online presence. There’s no secret sauce. I achieved these results because I treat my clients’ practices as if they were my own. Your online presence is a digital extension of your clinic. When crafted in the right way, it builds trust and enhances your reputation. As medicine becomes more digital, I look forward to helping podiatrists address future challenges and strengthen their relationships with patients.

A disparity in knowledge about digital marketing creates an uneven playing ground between marketing providers and podiatrists. I started Podiatry Growth to bridge this gap and help podiatrists incorporate digital marketing in ways that genuinely benefit their practice and patients. In fact, it’s my mission to help every podiatrist learn how to ethically and effectively market their practice. Would you like to join me? You won’t regret it. 

Carpe Diem

Seize the day. There’s no better day than today to start building towards a better future for your practice. Apply now to start the process.

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Don’t worry, there’s no risk or obligation. It’s free to apply.