The First Impression Your Clinic Makes
When people jump from Google or another website onto your clinic website, you only have a few seconds to show them that you are a trustworthy, foot and ankle expert who can solve their problems.
I subscribe to the Maya Angelou school of website design, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
The same holds true with a first impression on a podiatry clinic website. If your homepage features a wall of text or stock images, the website visitor will just see you as another foot doctor.
But if you take the opportunity to show authentic photos of you, your staff or you treating your ideal patients, craft a headline for a specific type of patient and show patients how you can help them solve their problems, your message will resonate with the type of patients you want to treat.