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A podiatry-specific audit and action plan. No fluff. No long contracts.

Most clinics overspend on websites and ads because they don’t know what actually drives calls from local search.

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TRUSTED BY 50+ PODIATRY CLINICS • AS SEEN AT

“I’ve had Jim on the podcast and trust him to give my listeners honest, actionable advice to help their clinics grow online.”

    Dr. Jeff Dikis, Host of Pod Patrol

You’re Smart Enough to Know Something’s Wrong

Your schedule has gaps. Competitors down the street seem busier. New patient calls have slowed down. You’re spending money on marketing, but you can’t tell what’s working and what’s not.

So what do you do?

You call a marketing agency. They promise results, charge $5,000-7,000/month, and six months later you’re still not sure if it’s working. Or you try to DIY it, watching YouTube videos and implementing random tactics that don’t move the needle.

Here’s what I’ve learned after analyzing 50+ podiatry practices:

The practices that grow consistently don’t guess. They don’t chase shiny tactics. They start with a diagnosis.

Just like you wouldn’t prescribe orthotics without examining a patient’s gait, you shouldn’t spend marketing dollars without knowing exactly what’s broken in your practice.

Introducing: The Online Practice X-Ray

A comprehensive analysis of all 5 marketing systems in your practice, with a prioritized action plan showing exactly what to fix first for maximum ROI.

This isn’t a generic “website audit” or a 30-minute consulting call. It’s a deep-dive diagnostic that takes me 2 weeks to complete, delivered as an 8-12 page report you can actually use.

Think of it as the marketing equivalent of ordering a full set of X-rays before treatment. You get a complete picture of what’s working, what’s broken, and exactly what to do about it.

Why Partner with a Fellow Podiatrist?

I’m not a generic marketing agency. I’m a podiatrist (DPM) who practiced for 12 years before dedicating myself full-time to helping fellow podiatrists grow their practices.

Marketing agencies don’t understand podiatry. They take on any medical specialty, operate on volume, and don’t know the difference between what works for a dermatologist versus what works for you.

I only work with podiatrists. I speak your language. I understand your challenges. And I know what actually works.

✓  DPM, practiced 12 years     ✓  APMA member
✓  Conference speaker.           ✓  Podiatry Marketing podcast co-host
✓  50+ practices helped          ✓  100% podiatry focused

Here’s Exactly What You Get

📋 Detailed Questionnaire (15 minutes)

You’ll fill out a comprehensive form about your practice, goals, current marketing efforts, and challenges. This gives me the context I need to analyze YOUR specific situation.

🔍 2 Weeks of Analysis

I’ll spend 10-15 hours analyzing:

✅   Your website (conversion optimization, content, technical SEO)
✅   Your local search rankings (Google Maps, Google Business Profile, local SEO)
✅   Your Google Ads account (if you’re running ads – keyword targeting, budget allocation, conversion tracking)
✅   Your online reputation (review quantity, recency, ratings vs. competitors)
✅   Your patient retention systems (email, newsletters, reactivation campaigns)

📊 8-12 Page Custom Report

You’ll receive a detailed PDF showing:

✅   What’s working in each of the 5 systems
✅   What’s broken (and costing you patients)
✅   A prioritized action plan: Fix THIS first, then THIS, then THIS
✅   Estimated ROI for each recommendation
✅   Specific, tactical next steps (not vague advice)

📞 Two 30-Minute Calls

✅   Kickoff call: We discuss your practice goals and current situation
✅.  Report walkthrough: I present the findings, answer questions, and help you understand exactly what to do next

💯 Money-Back Guarantee

If you don’t get at least 3 actionable insights you can implement to grow your practice, I’ll refund your investment. No questions asked.

Real Practice, Real Results

Wisconsin Foot Center – Milwaukee, WI

When Dr. Marso contacted me, his practice was struggling with online visibility. Patients couldn’t find them on Google. Their ads were wasting money. They had just 11 reviews.

Here’s what the Online Practice X-Ray uncovered:

❌   Google Business Profile was 60% incomplete

❌   No “Areas We Serve” pages for nearby suburbs

❌   Google Ads targeting informational searches (not buyers)

❌   Google Business Profile was 60% incomplete

We fixed these issues systematically, starting with the highest-ROI opportunities first.

The results over 12 months:

383%

Increase in new patient visits

126

Reviews (up from 11)

57%

Reduction in wasted ad spend

#1-3

Google Maps rankings

“Jim’s analysis showed us exactly where we were losing patients. We weren’t guessing anymore – we had a roadmap.”

Dr. Andrew Marso, DPM, Wisconsin Foot Center

Is the Online Practice X-Ray Right for You?

✓ This is for you if…

  • You’re spending $1,000+ per month on marketing but can’t tell what’s working

  • Your schedule has gaps and competitors seem busier

  • You want to grow but don’t know where to focus first

  • You’re tired of marketing agencies that talk in jargon and don’t deliver results

  • You’re willing to invest in your practice’s growth

  • You want a roadmap, not just random tactics

✗ This is NOT for you if…

  • You’re looking for a “do it for me” service (this is a diagnostic, not implementation)

  • You’re not willing to invest time or money in marketing

  • You want overnight results (real growth takes consistent effort)

  • You’re happy with your current patient volume

  • You just want someone to tell you your website looks nice

Investment

Regular Price: $2,000

$1,000

Here’s what $1,000 gets you:

  • Comprehensive analysis of all 5 marketing systems

  • 8-12 page custom report with prioritized action plan

  • Two 30-minute strategy calls with me
  • Estimated ROI for each recommendation
  • Specific, tactical implementation steps
  • Money-back guarantee if you don’t get value

To put this in perspective: Most practices I work with are spending $2,000–5,000/month on marketing without knowing what’s working. This $1,000 investment tells you exactly where that money should go.

One insight from this analysis could save you $10,000+ in wasted ad spend this year.

Why only 5 per month? Each X-Ray takes me 10–15 hours of focused analysis to do properly. I limit this to 5 practices per month so I can maintain quality.

Frequently Asked Questions

Q: How long does this take?

About 2 weeks from when you submit the questionnaire to when you receive the report.
The questionnaire takes 15 minutes. The two calls are 30 minutes each.

Q: Do you implement the recommendations?

The X-Ray is a diagnostic. I can implement the plan for you (my ongoing services start at $2,000/month), or you can do it yourself, or hire someone else. About half my X-Ray clients hire me for implementation. The other half do it themselves or use their existing team.

Q: What if I’m already working with a marketing agency?

Perfect. The X-Ray will show you if your current agency is focusing on the right things. Many practices use this to hold their agency accountable or to know what questions to ask.

Q: I’m just starting my practice. Is this too advanced?

If you’re pre-launch or in your first 6 months, this might be premature. The X-Ray is most valuable when you have some marketing in place (a website, Google Business Profile, maybe some ads) and want to optimize what’s there. If you’re not sure whether it’s the right fit yet, email me at [email protected] and I’ll point you in the right direction.

Q: What if my market is different / I’m in a small town / I have unique circumstances?

I’ve analyzed practices in cities of 30,000 people and cities of 3 million people—rural, suburban, and urban. Solo practitioners and multi-location groups. The 5 systems work everywhere. The tactics vary by market, which is exactly what the X-Ray addresses: your specific situation.

Q: Why should I trust you?

Fair question. I’m a podiatrist (DPM). I practiced for 12 years. I’ve built websites, run ads, and done SEO for 50+ podiatry practices. I speak at podiatry conferences. I co-host the Podiatry Marketing podcast. I’m not a generic marketing agency—I only work with podiatrists. Check my case studies, listen to the podcast, read my content. Then decide.

Q: What if I don’t like the report?

Money-back guarantee. If you’re not satisfied, I’ll refund you.

Q: How do I get started?

Click the button below to purchase. You’ll be taken to a secure checkout page. After payment, you’ll receive an email with the questionnaire link. Fill that out, and we’ll schedule your kickoff call.

Ready to Stop Guessing?

Most podiatrists spend 6-12 months trying random marketing tactics before they realize they need a plan. You can skip that wasted time and money.

Get a complete diagnosis of your practice’s marketing in 2 weeks.

Know exactly what to fix first for maximum ROI.

Stop flying blind.

Limited to 5 practices per month