Gain Patients with Google - Free Podiatry Email Course

The ways patients research foot & ankle specialists and schedule appointments are changing rapidly.

Before, people relied on their friends, family, or the Yellow Pages. Now, everyone has the Internet in their pocket. Search engines, review sites, digital advertising, and clinic websites have taken over as the leading source of patient referrals.

You’ve seen this digital shift but aren’t sure how to start evaluating the vast number of options, learn how to implement them, or determine which provide a real return on your investment. You’ve got a practice to run, staff to manage, and patients to see…I understand.

That’s why I created a free email course, Gain Patients with Google.

The actionable lessons in this free course will help you gain a better understanding of your online opportunities.

This free course is for anyone who wants to:

  • Review and improve your current online efforts
  • Determine how to extend the professional image and trust earned at your physical location to the Internet
  • Learn how Google works and how it can help you generate patient visits
  • Build a niche practice where you see more of the “right” patients
  • Increase the online visibility of the procedures and services you enjoy providing the most

The lessons are short but explain concepts and solutions that will make an impact. With a better understanding, you’ll be more confident to take the right actions that will benefit your practice.

Learn more about Gain Patients with Google and get Lesson #1.

podiatry growth: links


How Email Marketing Can Help Collect Delinquent Medical Payments | Physicians Practice

Sending HIPAA compliant email to patients about their medical bills is a fast and cost-efficient way to inform people about what they owe. A common challenge to mailing paper bills is patients who have relocated without providing a new address.

The Top Ten Countdown (for Staff Management)  | Podiatry Management

If your practice is experiencing a slowdown or reduction in volume during the COVID-19 crisis, it might be a good time to review your work processes and staff management. Lynn Homisak of SOS Healthcare Management Solutions shares her Top 10 employee tips.

DPMs Designated Essential Critical Infrastructure Workers in COVID-19 Response | APMA

The US Department of Homeland Security Cybersecurity & Infrastructure Security Agency (CISA) has included podiatric physicians in its definition of physicians classified as essential critical infrastructure workers during the COVID-19 public health emergency.

Let me know what you think about this week’s roundup on Twitter or email me at [email protected]!

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Jim McDannald is a podiatric physician and digital marketing consultant who partners with podiatrists to help them grow their practices. He’s the founder of Podiatry Growth.