Google My Business Listing: An Example to Replicate
If you want to stand out locally, use posts to keep patients up-to-date, link back to your website, add a catalog of clinic services, and provide clinic information through your profile.
Let’s first take a look at an example of an excellent listing.
Wisconsin Foot Center is a top foot and ankle clinic located in the Milwaukee, Wisconsin suburb of Hales Corners.
Unlike most Google Maps profiles for podiatry clinics, an extensive amount of information is available through their Google My Business listing.
You can access their phone number, view their patient reviews, and visit the appointment booking page on their website with a single click.
They have also handpicked cover and interior photos to showcase their clinic’s best side.
The owner of Wisconsin Foot Center knows precisely what patients look to experience when seeking care for their foot and ankle problems. Patients and their families want to calm, clean, and caring environment, not just the treatment.
If your practice is known for surgery or sports medicine, those are the services you should feature in your images.
When building out your clinic’s Google My Business listing, you should strive to reach this level. Your Google My Business profile should be seen as an online extension of the professionalism and trust you’ve created in your physical location.
Complete the Info Section
In order for your business contact information and links to your website to show up correctly, thoroughly fill out the “info” section of your Google My Business profile.
Along with providing your address, phone number, clinic website address, you are also able to create some additional “Categories” by clicking on the pencil-shaped icon next to Podiatrist. Some additional categories to add are Doctor, Surgeon, and Medical clinic.
Be sure to fill out the surrounding areas you serve under “Service areas” and fill out your clinic hours.
Further down the page, you’ll see the spots to add links to your website home and appointment pages. This will allow patients to visit your site and book appointments more directly.
Fill Out The Services Section
If you want your listing to show up for specific types of procedures and treatments, fill out the “Services” section of your Google My Business profile.
Along with providing more information about the services your podiatry clinic provides, this also gives you a better chance of showing up at the top of search results for those services.
Be sure to fill out both the service name and provide a description. You should aim to create them for the top 10-20 diagnoses or procedures that your clinic focuses on.
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