Services Get found on Google
Google Business Profile for podiatrists, complete and current.
Your Google Business Profile is the listing patients see in Google Maps and beside local search results: photos, hours, reviews and a call button. It is free, and it works like a mini-website on Google. I’m Jim McDannald, DPM. I practiced podiatry for seven years, and now I set up and look after profiles for private practices.
The free scan shows where your profile appears on the map around your office.
- Primary category: Podiatrist
- Conditions and procedures listed
- Recent photos of the doctor and office
- Hours, phone and address match the website
- Posts in the last month
- Reviews answered
01Why it matters
Why does a Google Business Profile matter for a podiatrist?
It is often the first thing a new patient sees. Many patients call or get directions straight from the profile, without visiting your website. And Google says businesses with complete, accurate information are more likely to appear in local results.
How Google ranks local results (Google Business Profile Help)
Three problems come up again and again:
The profile is half filled in
No services listed, a few old photos and a description nobody wrote. It looks like nobody is home.
The details are wrong
An old address, old hours or a doctor who left years ago. Google can also change details based on reports from the public, so a profile needs checking.
There are duplicate profiles
If you have practiced at more than one address, you may have more than one profile. Patients can end up at the wrong location.
02What I do
What does Google Business Profile help include?
Six pieces of work that turn your profile into a complete, current picture of your practice.
Categories and services
The right primary category, plus the conditions you treat and the procedures you perform listed as services.
- Podiatrist as the primary category
- Secondary categories that fit the care you provide
- Services listed in the words patients use
Photos with a human touch
Real photos of you, your staff and your office. Authentic photos build trust with patients before they call.
- The doctors and staff
- The front of the building and the waiting room
- New photos added over time
Regular posts
Posts about your services and news from the practice, on a steady schedule, so the profile stays current.
- Services, news and seasonal topics
- A link to the right page on your website
- Written in the practice’s voice
Accurate details
Hours, phone, address and website link checked and kept in line with your website and other listings.
- Regular and holiday hours
- Address and map pin
- Phone number and website link
Duplicate cleanup
I find old and duplicate profiles and work with Google to get them merged or removed.
- Old and duplicate profiles found
- Requests to Google to merge or remove them
- Former locations marked correctly
Reviews
Reviews live on your profile. I help you earn more of them and reply to the ones you get.
- A review link ready to share
- Replies to new reviews
- Replies that protect patient privacy
Want to work on it yourself first? Read The Podiatrist’s Guide to Google Business Profile.
03A closer look
What does a complete Google Business Profile look like?
Six parts. A patient sees all of them before deciding whether to call.
Name and primary category
The real practice name, with Podiatrist as the primary category.
Reviews
Recent reviews, each one with a reply.
Address, hours and phone
Checked against the website and the main directories.
Website, directions and call buttons
Each one tested, so it leads to the right page, map pin and phone line.
Services
The care you offer, listed in the words patients use.
Photos and posts
Real photos of the doctors and the office, and posts that show the practice is active.
04Keeping it accurate
Who can change a Google Business Profile?
Three parties. That is why a profile that was right last year can be wrong today.
The practice
- What can change
- Everything on the profile, once it is claimed and verified.
- What I do about it
- Claim and verify the profile, and keep the login with the practice.
- What can change
- Details it picks up from other websites and from its own data.
- What I do about it
- Review the updates Google has made and correct the wrong ones.
The public
- What can change
- Anyone can suggest an edit or add a photo.
- What I do about it
- Watch for suggested edits, then fix or report the wrong ones.
05How it starts
How do I get started?
Free Practice Visibility Scan
A report on where your practice shows up in local search, scored out of 100. It shows where your profile appears on the map around your office.
Request the scanOnline Practice X-Ray
An in-depth review of your online presence, with a custom growth plan. Every practice I take on starts here.
About the X-RayYour profile, looked after
I complete the profile and clean up duplicates, then keep it current with posts, photos and regular checks.
See all services
06Results from podiatry practices
What podiatrists say about working with Jim
“Within a couple of months of Jim’s planning and implementing a strategy to improve our website and online presence, 50% or more of our patients tell me they found us via Google or Google Reviews.”
Gateley Podiatry, Topeka, KS
“With the agency I used before, I could never understand what they were doing and why. Jim is different. Rather than throwing money to see what worked, he understands how patients are searching for us online.”
Wisconsin Foot Center, Hales Corners, WI
07Questions
Google Business Profile questions from podiatrists
- Service
- Google Business Profile setup and upkeep for podiatry practices
- Done by
- Jim McDannald, DPM
- Covers
- Categories, services, photos, posts, accurate details, duplicate cleanup, reviews
- First step
- Free Practice Visibility Scan
How do you optimize a Google Business Profile for a podiatry practice?
Choose Podiatrist as the primary category, list the conditions treated and procedures performed as services, add real photos, keep hours and contact details accurate, post regularly and reply to reviews. Jim McDannald, DPM, does this work for private practices.
Which Google Business Profile category should a podiatrist choose?
Podiatrist should be the primary category. Secondary categories are worth adding when they describe care the practice really provides. Jim reviews the categories for each practice.
Why is my podiatry practice’s Google listing wrong?
Profiles pick up old information from past addresses, former doctors and other websites. Google may also update a profile based on reports from the public. The fix is to claim and verify the profile, correct the details and clean up other online listings. See directory and listing accuracy.
What should I do about duplicate Google profiles?
Duplicates split reviews across profiles and can send patients to the wrong address. Jim finds them and asks Google to merge or remove them.
How often should a podiatrist post on Google Business Profile?
There is no required schedule. A steady rhythm matters more than volume, so Jim sets a posting schedule that fits each practice.
Does a Google Business Profile help with Google Maps rankings?
Google says businesses with complete, accurate information are more likely to appear in local results. Reviews and distance from the searcher matter too. See local SEO for podiatrists.
Can other people change my Google Business Profile?
Yes. Google can update a profile using other sources, and anyone can suggest an edit. That is why a profile needs regular checking. See Google’s help page on profile updates.
Who does the work?
Jim McDannald, DPM, sets up and looks after the profile himself. Podiatry Growth is a one-person consultancy, so you work with Jim directly, not an account manager.
08Related services
Services that work well with your profile
See how your profile shows up.
Start with a free Practice Visibility Scan and a 20-minute walkthrough of what it shows.
Request a Free Practice Visibility Scan Or send me a message