Results Case study
Seiter Foot & Ankle: a first website for a solo practice.
Dr. Aaron Seiter’s solo practice in Arkansas ran on referrals and had no website. His staff spent a lot of time taking payments and handling paper. I worked with him to build an online presence from scratch.
- Practice
- Seiter Foot & Ankle Specialists
- Doctor
- Aaron Seiter, DPM
- Location
- Conway, Arkansas
- Goal
- An online presence, and less staff time on paperwork and phone calls
- Work
- Website design, Google Business Profile, local SEO
01The challenge
Where do you start when a practice has no website?
Dr. Seiter knew he wanted a website and a better showing on Google. He was not sure where to begin, and he did not have time to work it out alone.
“I run a very lean office. It’s just myself and two others. So any opportunity we can make more efficient use of our time is very valuable,” he said.
No website
Referrals kept the practice busy, but there was nothing for people searching online to find.
Staff tied up on the phone
Payments were taken by phone, which kept the line busy while other patients were trying to call for an appointment.
A worry about how it would look
He wanted his online presence to meet ethical standards and reflect well on his local reputation.
02What I did
What did the work include?
Dr. Seiter and I agreed on what the practice needed. The plan covered four things.
An easy-to-use clinic website
A site designed around what Dr. Seiter asked for, down to the background colors.
- Simple for patients to use
- Nothing cheesy, at his request
- A look he was happy with
Google Business Profile
A profile for the practice, so it can be found on Google and Google Maps.
- The practice listed on Google
- Correct contact details
- A base for local rankings
Local search rankings
Work to help the practice rank in local Google results.
- Found by people nearby
- Searches for foot and ankle care
- Built on the new website
Less paperwork for staff
Intake forms built into the website, with online bill pay as the next step.
- Forms filled in online
- Fewer payment calls
- More time for patients in the office
03The results
What changed for Seiter Foot & Ankle?
Dr. Seiter summed up the main result in three words. The rest is in what he and his staff got back.
“Online referrals tripled.”
Seiter Foot & Ankle, Conway, AR
- A digital marketing plan built around his needs
- A website he likes
- Staff with more time for patients in the clinic
- A partner who understands how a podiatry practice works
“He was very good at incorporating what I liked and has continued to impress me.”
Seiter Foot & Ankle, Conway, AR
“Different medical fields have different strategies that work to make money or to attract patients. Jim knows the different aspects of the practice and understands what works for podiatrists.”
Seiter Foot & Ankle, Conway, AR
“The improvements Jim’s been making to my practice have been very valuable.”
Seiter Foot & Ankle, Conway, AR
04More results
Other podiatry practices I have worked with
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