Services Get found on Google
Local SEO for podiatrists, from a podiatrist.
Local SEO is the work that gets your practice into Google Maps and the top local results when someone nearby searches for a podiatrist, or for help with heel pain, bunions or an ingrown toenail. I’m Jim McDannald, DPM. I practiced podiatry for seven years, and now I do this work one-on-one for private practices.
The scan is free, scored out of 100, and comes with a 20-minute walkthrough call.
01Why it matters
Why can’t I just check Google from my office?
Google ranks local results by where the searcher is. At your front desk you are the closest podiatrist to yourself, so your practice shows first. A patient three miles away may see three other practices before yours.
A ranking map checks your position from dozens of points across your area, so you see what patients see.
Google says local results come down to three things:
Relevance
How well your Google Business Profile and website match what the patient searched for.
Distance
How far your office is from the person searching.
Prominence
How well known your practice looks online, including reviews, links and directory listings.
You can’t move your office. Relevance and prominence are where the work happens. Source: Google Business Profile Help
02What I do
What does local SEO include?
Six pieces of work, done for you each month. I plan them around the care you want more of and the towns you want to draw from.
Google Business Profile
I set up and maintain your profile: the right categories, services, photos, hours and regular posts.
Google Business ProfilePatient reviews
A simple way for your staff to ask happy patients for a Google review at the right moment, after a great result.
Patient reviewsAccurate listings
The same name, address, phone and hours wherever patients look, including Healthgrades, Vitals and Zocdoc.
Listing accuracyLocal pages on your website
Pages for the conditions you treat, and Areas We Serve pages for the nearby towns you want patients from.
Podiatry website designVisibility in AI search
Your practice made easier for ChatGPT and Google’s AI answers to find, understand and quote.
Ranking maps and reporting
A fresh ranking map of your area and a plain-language report, so you can see what changed and what comes next.
03How it starts
How do I get started with local SEO?
Free Practice Visibility Scan
A report on where your practice shows up in local search, scored out of 100, with a 20-minute walkthrough call.
Request the scanOnline Practice X-Ray
An in-depth review of your website and online presence, with a custom growth plan. Every practice I take on starts here.
About the X-RayMonthly local SEO
I carry out the plan with you, one-on-one, and show you the ranking map as it changes.
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04Results from podiatry practices
What podiatrists say about being found on Google
“Within a couple of months of Jim’s planning and implementing a strategy to improve our website and online presence, 50% or more of our patients tell me they found us via Google or Google Reviews.”
Gateley Podiatry, Topeka, KS
“With the agency I used before, I could never understand what they were doing and why. Jim is different. Rather than throwing money to see what worked, he understands how patients are searching for us online.”
Wisconsin Foot Center, Hales Corners, WI
05Questions
Local SEO questions from podiatrists
- Service
- Local SEO for podiatry practices
- Done by
- Jim McDannald, DPM
- Covers
- Google Business Profile, reviews, listings, local pages, AI search
- Best for
- Private practices that want more patients from nearby towns
- First step
- Free Practice Visibility Scan
Why doesn’t my podiatry practice show up on Google Maps?
The usual causes are an incomplete Google Business Profile, the wrong primary category, few recent reviews, or listings that show different addresses or phone numbers. Distance matters too. The farther a patient is from your office, the harder it is to show up. A free Practice Visibility Scan shows which of these applies to your practice.
What is the difference between local SEO and SEO?
Local SEO is about the map results and “near me” searches, which run on your Google Business Profile, reviews and listings. SEO is about your website pages ranking in the regular results below the map. Most podiatry practices need both, and much of the work helps each.
How long does local SEO take to work?
Plan on a few months before your ranking map shifts in a meaningful way, and longer in a crowded metro area. Jim doesn’t promise a ranking or a date. He shows you the map each month so you can see the direction.
Do Google reviews help my Maps ranking?
Yes. Google says review count and review score factor into local ranking. A steady flow of recent reviews helps more than a one-time push. Jim recommends asking when a patient has had a great result, not at every visit.
Do I need a new website for local SEO?
Not usually. Much of the work happens on your Google Business Profile and your listings. Your website does need clear pages for the care you offer and the towns you serve, and those can be added to the site you have.
Who does the work?
Jim McDannald, DPM. Podiatry Growth is a one-person consultancy, so you work with Jim directly, not an account manager.
06Related services
Services that work well with local SEO
See where your practice shows up.
Start with a free Practice Visibility Scan and a 20-minute walkthrough of what it shows.
Request a Free Practice Visibility Scan