Services Get found on Google
Podiatrist directory listings, correct wherever patients look.
Your practice is listed on dozens of websites, including some you never signed up for. When a listing shows an old address or a doctor who has left, patients end up in the wrong place. I’m Jim McDannald, DPM. I practiced podiatry for seven years, and I find the listings that matter and get them corrected.
The free scan shows where your practice shows up in local search today.
01Why it matters
Why do wrong listings hurt a podiatry practice?
Patients act on what they find. Google says its local results also draw on what it knows about a business from across the web, including directories.
Three problems come up again and again:
An old address is still out there
The practice moved. Years later a directory still sends patients to the old building.
A doctor who left is still listed
A former associate shows under your practice name, or your own name still shows at a practice you left.
The phone number goes nowhere
An old number or a fax line is still on a profile that patients use to call.
02What I do
What does listing cleanup include?
Six pieces of work. I do the searching, the claiming and the follow-up, so your staff do not have to.
A full listing audit
I search for every listing of the practice and of each doctor, and record what each one says.
- Practice profiles and doctor profiles
- Old names, addresses and phone numbers
- A simple list of what is wrong, and where
The directories that matter
Google, Healthgrades, Vitals, WebMD and the other sites patients use are handled first.
- Profiles claimed in the practice’s name
- Photos, hours and services filled in
- A link to your website or booking page
Corrections, one site at a time
Each directory has its own process for claiming and editing a profile. I work through them with you.
- Name, address and phone made to match
- Hours and website link checked
- Follow-up until the change shows
Doctors who joined or left
Profiles updated when a doctor joins the practice, leaves it or changes offices.
- Former associates removed from your listings
- Your own old profiles at past practices
- NPI Registry records checked
Duplicate listings
Two profiles for one office confuse patients. I ask each site to merge or remove the extra one.
- Duplicates found on Google and the directories
- Merge and removal requests
- Old locations marked as closed or moved
Ongoing checks
Listings drift over time. I recheck the important ones so a fix stays fixed.
- Key profiles rechecked
- Edits made by others caught
- A short report on what changed
Listings are one part of local SEO for podiatrists.
03Where errors come from
How does a wrong listing spread?
Listings copy from the same sources. One outdated record can end up on many sites.
A record is created
A state license, an NPI record, an insurance directory or an old website lists the practice.
Directories pick it up
Doctor directories build profiles from public records and other data sources.
The practice changes
You move, add an office, or a doctor leaves. The copies do not update themselves.
Patients find the old version
The outdated listing shows up in a search, next to the correct one.
The federal NPI Registry is one of those public records. It is free to search, and the address on it is the one the doctor reported. I check it as part of the cleanup. NPI Registry data, CMS
04Where to focus
Which directories matter for a podiatry practice?
A handful carry most of the weight. I start with the sites patients use to choose a doctor, then decide with you which others are worth the time.
The sites I check first
Google comes first, because its profile shows in Maps and local search. After that come the health sites patients read before they book.
Your Business Profile. Start here.
Doctor profiles patients compare.
Doctor profiles and patient ratings.
Its find-a-doctor directory.
For practices that take bookings there.Which sites matter depends on your area and where your practice is listed. I do not chase hundreds of small directories that patients never see.
05The details
What has to match on every listing?
Six details. The first three are often called NAP, which stands for name, address and phone.
Practice name
Spelled the same way everywhere, with nothing extra added.
Address
Street, suite number and city, exactly as on your Google Business Profile.
Phone number
The front desk line patients should call, with no old numbers left behind.
Hours
Regular hours and holiday hours.
Doctors
Everyone who practices there now, and no one who has left.
Website link
A link to the right page on your website, or to online booking.
06How it starts
How do I get started?
Free Practice Visibility Scan
A report on where your practice shows up in local search, scored out of 100, with a 20-minute walkthrough call.
Request the scanOnline Practice X-Ray
An in-depth review of your online presence, including your listings, with a custom growth plan. Every practice I take on starts here.
About the X-RayListings corrected and kept current
I fix the listings that matter first, then recheck them so they stay accurate.
See all services
07Results from podiatry practices
What podiatrists say about working with Jim
Dr. Gateley had worked at other practices, and old contact details were still listed online. Finding and correcting them was part of the work.
“Within a couple of months of Jim’s planning and implementing a strategy to improve our website and online presence, 50% or more of our patients tell me they found us via Google or Google Reviews.”
Gateley Podiatry, Topeka, KS
“With the agency I used before, I could never understand what they were doing and why. Jim is different. Rather than throwing money to see what worked, he understands how patients are searching for us online.”
Wisconsin Foot Center, Hales Corners, WI
08Questions
Listing questions from podiatrists
- Service
- Directory and listing accuracy for podiatry practices
- Done by
- Jim McDannald, DPM
- Covers
- Listing audit, key directories, corrections, doctor changes, duplicates, rechecks
- First step
- Free Practice Visibility Scan
What is directory and listing accuracy?
It is the work of making sure a podiatry practice’s name, address, phone number, hours and doctors are correct on every website where patients might find them, from Google to doctor directories such as Healthgrades and Vitals.
What does NAP consistency mean?
NAP stands for name, address and phone number. Consistency means those three details read the same on your website, your Google Business Profile and your directory listings.
Which directories matter for podiatrists?
Google comes first. After that, Jim McDannald, DPM, checks Healthgrades, Vitals, WebMD and Zocdoc, plus any site that shows up when someone searches for the practice or its doctors by name. Small directories that patients never see are left alone.
How do I fix a wrong listing on Healthgrades or Vitals?
Each site lets a doctor or a practice claim a profile and request changes, and each has its own steps. Jim handles the claims and corrections with the practice, because some sites ask the doctor to confirm who they are.
A doctor left my practice. How do I get them off our listings?
Each directory handles this differently. Jim asks each site to remove the doctor from the practice’s profile and follows up until the change shows.
How long do listing corrections take?
It varies by site. Some changes show within days and others take weeks, because each directory reviews edits in its own way. Jim follows up until each change shows.
Does listing accuracy help with Google rankings?
Google says its local results use what it knows about a business from across the web, including directories. Accurate listings support that, and they keep patients from going to the wrong place. Listings are one part of local SEO for podiatrists.
Who does the work?
Jim McDannald, DPM. Podiatry Growth is a one-person consultancy, so you work with Jim directly, not an account manager.
09Related services
Services that work well with accurate listings
Find out what patients see.
Start with a free Practice Visibility Scan and a 20-minute walkthrough of what it shows.
Request a Free Practice Visibility Scan Or send me a message