Results Case study
Gateley Podiatry: a website that brings in business.
Dr. Timothy Gateley had a website he sent patients to for paperwork. It did not rank on Google, and it did not bring in new patients. I worked with him on the website, his listings and his Google reviews.
- Practice
- Gateley Podiatry
- Doctor
- Timothy Gateley, DPM
- Location
- Topeka, Kansas
- Goal
- A better website, more visibility and a stronger reputation online
- Work
- Website design, listings, Google reviews, local SEO
01The challenge
What was holding Gateley Podiatry back online?
The website worked as a place to print forms. Dr. Gateley wanted a patient to look at it and think, “wow, this guy can really help me.”
“The bottom line is the website should bring in more business, rather than me always sending patients there,” he said.
A website that was a landing page
Photos of the doctor and staff, and paperwork to print. It was not found by patients searching on Google.
Old contact details online
Dr. Gateley had worked at other practices, and old addresses and phone numbers were still listed in a number of places.
Marketers who did not know podiatry
He had worked with general web and marketing people before, and they did not have the same specific knowledge.
02What I did
What did the work include?
The first step was a full review of the website, Google rankings, Google reviews, social media and competitors. Then the work covered four areas.
A redesigned website
A new design and layout, so patients can find what they need without searching.
- Patient education organized logically
- Clinic information easy to find
- Built to bring in business
Pages written for his patients
Pages that reflect Dr. Gateley’s professional goals, with medical information at the right level for patients.
- Written by a podiatrist
- The care he wants to be known for
- Plain language
Listings corrected
I researched duplicate and inaccurate listings of the clinic’s contact details and had them corrected.
- Old addresses and phone numbers found
- Duplicates removed
- One correct set of details
A plan for Google reviews
A plan to request and gather patient reviews, as part of ranking higher in local search.
- Requests for patient Google reviews
- Part of ranking higher in local search
- A stronger reputation online
03The results
What results did Gateley Podiatry see?
The practice had relied mostly on word of mouth. That changed within a couple of months.
of patients told Dr. Gateley they found the practice on Google or Google Reviews.
Local SEO for podiatrists- More patients arriving from online searches, not just word of mouth
- A website that explains his care at a level patients understand
- Plans to invest more in marketing each year
Results differ from practice to practice and from town to town.
“Within a couple of months of Jim’s planning and implementing a strategy to improve our website and online presence, 50% or more of our patients tell me they found us via Google or Google Reviews.”
Gateley Podiatry, Topeka, KS
“I trusted that he always has my best interests at heart. He was able to listen to any of my concerns and execute them well.”
Gateley Podiatry, Topeka, KS
04More results
Other podiatry practices I have worked with
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